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Simple Ways To Make Your Writing Persuasive And Captivating

Learn how to make your business writing skills outshine your peers. All while reducing the complexity of what you write. Without having to learn anything revolutionary you can make a positive change in your writing skills. Clearly communicating your message in today’s business world is an important ability to have.

Here’s a quick note on how to write persuasively for any situation.

Firstly, using complex language neither makes you come across as intelligent, nor is it persuasive. It makes you sound pompous and self-interested. Picture a professor of philosophy and humanities. From Yale.

Not convinced of the need for simplicity? Read this article in the journal, Applied Cognitive Psychology, “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly [1]. I’ve included a link to it at the end of this post.

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Here’s what you should do to write persuasively

Small, clear sentences. Present one point per sentence. Cognitive ease is provided to the reader through simple structuring. Upper management and readers are not as smart as we think, and they get confused easily.

Drop unnecessary words. “My efforts were very much appreciated by the team,” reads better as “My efforts were appreciated by the team.”

The extra words, “very much,” add nothing of significance.

Use plain talk that visually makes your points. Fifth grader language and imagination are all you need to play with.

Put the object before the action. “Six customer support tickets were completed in a day” is better than “In a day, completed six customer support tickets.”

Finally, your first 2-3 sentences should be carefully drafted. That’s where you will anchor the reader.

Good luck!

My full persuasion reading list which will improve your influencing skills in other areas of life can be found here:

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Best books to improve your influencing and persuasion skills

References

  1. Oppenheimer, D.M. “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly” Appl. Cognit. Psychol., 2006, 20, 139–156.


Shaun Mendonsa, PhD is an influencing expert and pharmaceutical development leader. He writes on the topics of influence and persuasion, and develops next generation drugs in human pharma by advising international pharmaceutical CROs and CMOs.


Tips to make your writing and storytelling more persuasive and readable. Forget about what you learned in your writing classes. What you need is brevity and simplicity and you will earn a bigger following.

Performance Reviews, Personal Development, Career Advice, Persuasive Writing, How To Improve Your Business Writing Skills

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