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Summary Of Cialdini's 6 Principles Of Persuasion

Reciprocity

Give something to the other person first. Make it personalized and meaningful

Commitment

Get agreement on small requests. Obligation to be consistent for future requests

Consensus

If people are aware of others doing the same thing, they are more likely to comply

Liking

Give compliments (genuine and personalized), pace/mimic to win favor

Authority

Establish your credibility first and highlight relevant expertise

Scarcity

Show limited supply of what you offer. People value dwindling resources more

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