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Summary Of Cialdini's 6 Principles Of Persuasion


Give something to the other person first. Make it personalized and meaningful


Get agreement on small requests. Obligation to be consistent for future requests


If people are aware of others doing the same thing, they are more likely to comply


Give compliments (genuine and personalized), pace/mimic to win favor


Establish your credibility first and highlight relevant expertise


Show limited supply of what you offer. People value dwindling resources more

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