Summary Of Cialdini's 6 Principles Of Persuasion
Reciprocity
Give something to the other person first. Make it personalized and meaningful
Commitment
Get agreement on small requests. Obligation to be consistent for future requests
Consensus
If people are aware of others doing the same thing, they are more likely to comply
Liking
Give compliments (genuine and personalized), pace/mimic to win favor
Authority
Establish your credibility first and highlight relevant expertise
Scarcity
Show limited supply of what you offer. People value dwindling resources more