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Category: Persuasion

The Psychology Of Customer Manipulation: Behavioral Economics 101

As humans, we fall prey to mental shortcuts that lead us down the wrong path in terms of decision making. These cognitive biases work like optical illusions - they cause us to misinterpret reality. We then act on this false reality and make choices that are really not in our best interests. Learn how to prevent retailers from taking advantage of you.

The Real Reason Why Costco Gives Out Free Samples

Next time you shop at Costco, you will probably decline their free product samples after you read this. Learn from Costco and understand how to use the influencing principle of reciprocity to your benefit. If you use it ethically, you will grow in influence and advance quickly where you work.