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Category: Robert Cialdini

The Real Reason Why Costco Gives Out Free Samples

Next time you shop at Costco, you will probably decline their free product samples after you read this. Learn from Costco and understand how to use the influencing principle of reciprocity to your benefit. If you use it ethically, you will grow in influence and advance quickly where you work.

Influencing And Persuasion Reading List: New And Expanded

If your persuasion skills are not as good as you hoped they should be and you are not getting what you want in life, it is really not your fault and I understand your frustration. I was once in your position. You have been misled and mostly taught the wrong ways to persuade by the confusing advice out there.