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Category: Social Psychology

The Psychology Of Customer Manipulation: Behavioral Economics 101

As humans, we fall prey to mental shortcuts that lead us down the wrong path in terms of decision making. These cognitive biases work like optical illusions - they cause us to misinterpret reality. We then act on this false reality and make choices that are really not in our best interests. Learn how to prevent retailers from taking advantage of you.

How To Enhance Your Success: The Real Psychology Of Luck

Statistically, success is more likely to come your way than not. How long it lasts and how you take advantage of it are up to you. Learn why talent is often overrated and what surprising element actually plays as a big a role for achieving better outcomes in your life.

The Real Reason Why Costco Gives Out Free Samples

Next time you shop at Costco, you will probably decline their free product samples after you read this. Learn from Costco and understand how to use the influencing principle of reciprocity to your benefit. If you use it ethically, you will grow in influence and advance quickly where you work.

Influencing And Persuasion Reading List: New And Expanded

If your persuasion skills are not as good as you hoped they should be and you are not getting what you want in life, it is really not your fault and I understand your frustration. I was once in your position. You have been misled and mostly taught the wrong ways to persuade by the confusing advice out there.