By Shaun Mendonsa, PhD
December 20, 2020
Recently, there has been new research in the fields of social psychology. They show us the surprisingly easy reasons why people make decisions. Why they say yes to something. And what it is that really persuades them.
1. Simple influencing techniques. 2. They work on everyone. 3. The techniques will influence people subconsciously. 4. The influencing and persuasion methods are easy to learn.
The good news is that we now have several authors who have caught on to how real influence works. Their books on influence get it right and are bestsellers. In no time, you will start to influence people and grow your leadership abilities. It will be life-changing for you. Enjoy!
Foundational book on persuasion. Cialdini's 6 principles of influence teach all you need to know to persuade people successfully.
Insights to get the world to do your bidding. All buried in just one magical sentence. A true gem of a book on the real art of persuasion.
Getting people to agree with you even before you make a request. "Best Business Books of 2016" -Finiancial Times
Mega-bestselling book by Nobel Prize winning psychologist, Daniel Kahneman. Ideal for when you have learned the basics of persuasion. Shows you the irrational basis for most of human decision-making and choice.
Time-tested bestseller and the feel-good way to influence others. Dale Carnegie's book is a classic you need to keep with you at all times.
Gerry Spence has never lost a criminal case as a defense lawyer or prosecutor. A great book to learn how to emotionally connect with people before you try to convince them of something.
Schwab's copywriting skills helped Dale Carnegie's book "How To Win Friends" become a bestseller. Learn his formula for success that every marketer needs to know.
Trump’s book was always the definitive guide to negotiation and making deals. And it still is. Just because you may not like him as a president, is no reason to think his advice here should be ignored.
The best guide to reading other people's body language from an expert interrogator. Know what people are really thinking and feeling to help you tweak your influence style.
A bestselling book filled with rich advice on persuasion. All made simple and easy-to-understand from the creator of Dilbert.
Watch our YouTube video on the best books on influence and persuasion.
Remember to use these books to benefit others. And not only for your own gain or to manipulate.