ISSN 2766-0672 (Format: Online)
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review of his latest revision.
A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.
Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.
![Small girl wearing a red helmet and riding a red bike on the sidewalk with green trees and grass in the background.](<p>Photo by G Drama on <a href="https://www.pexels.com/photo/photo-of-young-girl-riding-bike-by-sidewalk-2537101/" rel="nofollow">Pexels.com</a></p>
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The psychology of teaching your kids how to ride a bike. Use their natural balancing instincts and remove mental blocks that scare them.
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