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Girl in a blue shirt on a swing overlooking a steep waterfall.

How To Overcome Fear Of Public Speaking: 5 Simple Tips To Reduce Anxiety

By Shaun Mendonsa, PhD
Woman in a yellow sweater and brown coat wearing face mask during the 2019-20 coronavirus pandemic.

How Coronavirus Will Change The World Permanently: Tech’s Tipping Point

By Shaun Mendonsa, PhD
Cover page of Pre-Suasion: A Revolutionary Way To Influence And Persuade, the book that is reviewed here.

Pre-Suasion Book Review: Robert Cialdini’s Revolutionary Way To Influence And Persuade Others

By Shaun Mendonsa, PhD
Books on influence and persuasion at work, books to improve your influencing skills

How To Win Your Next Big Project At Work

By Shaun Mendonsa, PhD

Business Acumen Skills: How To Develop Savvy Traits To Succeed At Work

By Shaun Mendonsa, PhD on January 15, 2022 • ( Leave a comment )

Be A Better Person: How To Be Happy & Successful At Work

By Shaun Mendonsa, PhD on December 26, 2020 • ( Leave a comment )

How To Overcome Fear Of Public Speaking: 5 Simple Tips To Reduce Anxiety

By Shaun Mendonsa, PhD on October 21, 2020 • ( Leave a comment )

How To Influence People At Work And Build Lasting Relationships

By Shaun Mendonsa, PhD on May 9, 2020 • ( Leave a comment )

How To Write A Performance Review For Yourself: Best Self-Assessment Examples & Phrases

By Shaun Mendonsa, PhD on January 28, 2020 • ( Leave a comment )

How To Improve Business Writing Skills: Tips For Effective Written Communication At Work

By Shaun Mendonsa, PhD on January 21, 2020 • ( 5 Comments )

How To Change Someone’s Mind, According To The Latest Science

By Shaun Mendonsa, PhD on March 28, 2021 • ( 7 Comments )
A smiling woman in a gray coat with red earphones waving her hand.

Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.

How To Build A Talent Stack: Easily Grow Your Influence At Work

By Shaun Mendonsa, PhD on December 22, 2018
Talent Stacks: How to grow your influence at work Master Influencer Magazine

Build your influence at work by developing as many modest skills as possible. Don’t focus on having just one or two outstanding talents.

How To Be An Inspirational Leader Like Warren Buffett

By Shaun Mendonsa, PhD on February 28, 2018 • ( Leave a comment )

If you want to improve your leadership and persuasion game, you need not fear. Together we will learn five of the most important lessons from the Oracle of Omaha for selling people on any of our ideas and inspiring them.

Wendy’s Hot Honey Chicken Biscuit Review: New Breakfast Sandwich

By Nicolette Fernandes on February 13, 2022 • ( 1 Comment )
Wendy's hot honey chicken biscuit breakfast with seasoned potatoes and ketchup on a wrapper with the Wendy's logo in red.

Wendy’s new hot honey chicken biscuit is a big miss. See our video review of their latest breakfast menu to see why we don’t like it.

Leaf Blower For Fast Snow Removal: Using A Cordless Blower For Clearing Snow

By Shaun Mendonsa, PhD on January 26, 2022 • ( 1 Comment )
Green, gray and black EGO 650 CFM Power Leaf Blower on a welcome mat on the door steps with a white snowy background.

The fastest way to clear snow out of your driveway or car is with a leaf blower. See how to use a blower for fast snow removal.

Best Business Acumen Books For Beginners In Management – 2022

By Shaun Mendonsa, PhD on January 26, 2022 • ( Leave a comment )
Cover pages of the 3 best business acumen books, How to Win Friends, The 21 Irrefutable Laws Of Leadership, Win Your Case.

Best books to improve your business acumen skills as a manager. Top 15 books to develop a talent for leading business situations to success.

How To Increase Your Luck And Good Fortune, Science-Backed Way

By Shaun Mendonsa, PhD on January 23, 2022 • ( Leave a comment )
Girl crossing her fingers for luck with her eyes closed. She is wearing a yellow wool cap and a black winter jacket.

Finding fortune and success has an element of chance. But you can do things to increase your luck based on what we know from psychology.

Best Books On Influence And Persuasion In 2022: Reading List For Today’s Influencers

By Shaun Mendonsa, PhD on January 22, 2022 • ( Leave a comment )
Cover pages of the top three books on influence and persuasion. One sentence persuasion, Influence, and Pre-suasion

Books on influence and persuasion to transform your life. Finally, improve your influencing, leadership and persuasion skills with this reading list.

Business Acumen Skills: How To Develop Savvy Traits To Succeed At Work

By Shaun Mendonsa, PhD on January 15, 2022 • ( Leave a comment )
Young businessman in a blue suit adjusting his tie and feeling good about himself.

Become business savvy with a simple combination of the right talents. Discover how to develop them to increase your business acumen skills.

Persuasion Techniques: The Psychology Of Finding Effective Influence Principles

By Shaun Mendonsa, PhD on January 3, 2022 • ( Leave a comment )
Girl in a black dress suspended midair doing a backflip in the grass with trees in the background.

Commonly taught persuasion techniques rarely work. Discover how psychology teaches us which influence approaches are the best to use.

EGO Leaf Blower Review 650 CFM: Best Cordless Electric Blower (LB6504)

By Shaun Mendonsa, PhD on December 29, 2021 • ( Leave a comment )
Components of the EGO cordless electric leaf blower 650 CFM laid out on the patio with a green bush in the background.

Review and video of the latest EGO power leaf blower 650 CFM, Model LB6504. See why this is the best cordless leaf blower you can buy.

Magna Tiles Ideas: Easy Dominoes Tutorial Video With Magnetic Tiles

By Nicolette Fernandes on December 26, 2021 • ( Leave a comment )
Box of Magna-Tiles on a brown hardwood floor in front of a Christmas tree with the words "Magna-Tiles Tutorial Dominoes" in white text.

Easy Magna-Tiles ideas for building a dominoes track with magnetic tiles. Discover great ways to get kids off their screens and having fun.

2021 Holiday Barbie Doll Review And Unboxing: Hottest Christmas Toys For Girls

By Nicolette Fernandes on December 20, 2021 • ( Leave a comment )
2021 Holiday Barbie Signature Doll (12-inch, Blonde Wavy Hair) in Silver Gown, with Doll Stand and Certificate of Authenticity, Gift for 6 Year Olds and Up

Review and unboxing video of the 2021 Holiday Barbie Doll from Mattel. Our top new toy for girls for the 2021 Christmas season.

Top Toys For Christmas 2021: Hottest Holiday Gifts For Kids – 1 To 14 Year Olds

By Nicolette Fernandes on December 10, 2021 • ( Leave a comment )
Red and golden Christmas gifts wrapped in ribbons

Discover the hottest toys from our research on what kids really want this year from Santa. Top toys for kids of all ages for Christmas 2021.

Christmas Party Dresses: Stunning Outfits To Wear To Your Holiday Party In 2021

By Nicolette Fernandes on November 27, 2021 • ( Leave a comment )
Woman dressed in a beige Christmas party dress with two men dressed in suits at a holiday party.

Gorgeous dresses for your holiday and Christmas parties for 2021. Look cute and elegant without breaking the bank with these glamorous picks from our fashion editor.

How To Teach A Kid To Ride A Bike: Best Way For A Child To Learn Bicycle Riding

By Shaun Mendonsa, PhD on August 8, 2021 • ( Leave a comment )
Small girl wearing a red helmet and riding a red bike on the sidewalk with green trees and grass in the background.

The psychology of teaching your kids how to ride a bike. Use their natural balancing instincts and remove mental blocks that scare them.

Endowment Effect: Definition, Examples, Uses In Marketing And Economics

By Shaun Mendonsa, PhD on June 18, 2021 • ( Leave a comment )
Woman in a red dress and black boots leaning on a shiny red Mercedes Benz car.

A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.

Influence, New And Expanded Book Review: Robert Cialdini’s Psychology Of Persuasion

By Shaun Mendonsa, PhD on June 14, 2021 • ( Leave a comment )
Cover page of Influence The Psychology of Persuasion New And Expanded By Robert Cialdini

Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.

Be A Better Person: How To Be Happy & Successful At Work

By Shaun Mendonsa, PhD on December 26, 2020 • ( Leave a comment )
Start The Year Right: Propel Your Best Self Forward In The New Year

Discover what many miss on being your best self. Dramatically improve your chance for success at work with these self-reflective questions.

How To Fix Structured Data Errors In WordPress And Other Websites: Unparsable Schema Issues

By Shaun Mendonsa, PhD on November 26, 2020 • ( Leave a comment )
Silhouette of a blonde woman with computer code in the background.

Ultimate guide to get rid of your structured data errors. Our SEO experts show you how to find and fix them for perfect Google rich snippets.

Top Toys 2020 Christmas: Most Popular Holiday Gifts For Girls And Boys (1 To 14 Year Olds)

By Nicolette Fernandes on November 22, 2020 • ( 2 Comments )
Kid holding her toys and presents in front of a Christmas tree.

Discover the must-have toys from our research on what kids really want this year from Santa. Top toys for kids of all ages for Christmas 2020.

Cialdini’s 6 Principles Of Persuasion: Weapons Of Influence Explained

By Shaun Mendonsa, PhD on November 7, 2020 • ( Leave a comment )
Cover page of the book reviewed here, Influence: The Psychology Of Persuasion, By Robert Cialdini

Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.

Powerful Ways To Get Someone To Change Their Behavior: Nudge Theory

By Shaun Mendonsa, PhD on October 31, 2020 • ( Leave a comment )
Girl in a grey long sleeve sweater biting her fingers nervously and looking sad.

Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.

How To Overcome Fear Of Public Speaking: 5 Simple Tips To Reduce Anxiety

By Shaun Mendonsa, PhD on October 21, 2020 • ( Leave a comment )
Girl in a blue shirt on a swing overlooking a steep waterfall.

Psychological tricks to overcome fear and anxiety of public speaking. Simple public speaking tips that will let you own any live stage.

20 Best Self Improvement Books: Top Self Help And Personal Development Reads

By Shaun Mendonsa, PhD on May 20, 2020 • ( 1 Comment )
Cover photos of the best self help books. The Power Of Positive Thinking, How To Develop Self Confidence And Improve Public Speaking, The Happiness Hypothesis: Finding Modern Truths In Ancient Wisdom

Discover the best self-help books missing from your reading list. Essential books for life-changing motivation and self-improvement.

How To Influence People At Work And Build Lasting Relationships

By Shaun Mendonsa, PhD on May 9, 2020 • ( Leave a comment )
Two women and a man talking in the workplace and showing interest in one another.

If you feel left behind at work, it could be because you have been taught the wrong way to grow your influence. Discover the right way to get heard and be a leader.

How Coronavirus Will Change The World Permanently: Tech’s Tipping Point

By Shaun Mendonsa, PhD on May 8, 2020
Woman in a yellow sweater and brown coat wearing face mask during the 2019-20 coronavirus pandemic.

Five future technology trends that will get accelerated adoption because of COVID-19 social distancing. How coronavirus will change the world.

Managing Remote Teams Effectively: Tips For Managers With Virtual Workers

By Shaun Mendonsa, PhD on May 2, 2020
Smiling woman in a yellow sweater holding a brown and white beagle dog while working from home on her laptop.

Tips for successfully managing remote teams and employees. How to bring out the best in the virtual workers you manage and lead.

Best Books To Read During Quarantine: Great Personal Growth Reads

By Shaun Mendonsa, PhD on April 16, 2020
Cover pages of the best books to read during quarantine. Outliers, the story of success, Loserthink, how untrained brains are ruining America, Predictably irrational, the hidden forces that shape our decisions.

Discover hidden gems for your personal development among these great books to read during quarantine. Life-altering book recommendations.

Best Leadership Development Books: Top Business Management Reads For New Leaders

By Shaun Mendonsa, PhD on April 7, 2020 • ( Leave a comment )
Cover pages of the best leadership books for managers. Fooled by randomness, The power of habit, why we do what we do in life and business, Thinking, fast and slow.

The most influential books on leadership and management development. Discover the essential skills for leaders that most MBA schools miss.

How To Convince Your Parents To Say Yes To You

By Shaun Mendonsa, PhD on February 16, 2020 • ( 173 Comments )
High school kids sitting on steps on their iPhones to represent products they have convinced their parents to buy for them.

Psychological tricks to get your Mom and Dad to say yes to you more often.

How To Write A Performance Review For Yourself: Best Self-Assessment Examples & Phrases

By Shaun Mendonsa, PhD on January 28, 2020 • ( Leave a comment )
Woman at work smiling as she writes her performance review comments on a laptop.

The most persuasive performance review comments and phrases. Take back the ratings and promotions you’ve lost in your annual review.

How To Improve Business Writing Skills: Tips For Effective Written Communication At Work

By Shaun Mendonsa, PhD on January 21, 2020 • ( 5 Comments )
Businessman writing an email on this laptop in the workplace.

Discover a few clever tweaks to dramatically improve your business writing skills. Professional writing help if you are short of time.

Pre-Suasion Book Review: Robert Cialdini’s Revolutionary Way To Influence And Persuade Others

By Shaun Mendonsa, PhD on January 17, 2020 • ( Leave a comment )
Cover page of Pre-Suasion: A Revolutionary Way To Influence And Persuade, the book that is reviewed here.

Pre-Suasion Book Review. Learn how to direct your audience’s attention to associated concepts that will make it more likely to for them to say yes to your future request.

How To Add Structured Data To WordPress Websites

By Shaun Mendonsa, PhD on December 24, 2019 • ( 6 Comments )
Cover photo for this article showing Google's landing page for web searches.

An easy way to add structured data to your website to improve your SEO performance and generate rich snippets.

Loserthink Book Review: Should You Relearn How To Think? Scott Adams Provides His Take

By Shaun Mendonsa, PhD on November 28, 2019 • ( Leave a comment )
Cover page of Loserthink: How Untrained Brains Are Ruining America by Scott Adams which is reviewed here.

Loserthink is a fast-paced lesson in how to think productively from Dilbert creator, Scott Adams. Read our book review here before you buy.

5 Ways To Influence People Who Reject Your Ideas

By Shaun Mendonsa, PhD on November 9, 2019 • ( Leave a comment )
Woman at work who does not seem happy with someone's idea and seems to be rejecting the idea.

When your ideas get rejected, it may have nothing to do with their merit. They have to do with unconscious biases people have towards things they have not played a role in creating.

Hidden Ways You Are Wasting Your Money With Credit Cards

By Shaun Mendonsa, PhD on November 2, 2019
Smiling woman in blonde hair, white blouse and black coat holding shopping bags as she walks past a designer store.

Learn a surprising way we are unconsciously influenced to spend more money when we use credit cards. Plus, how you could use this in the business world.

How To Convince Someone To Say Yes To You, According To The Latest Psychology

By Shaun Mendonsa, PhD on October 19, 2019
How to get people to say yes to what you want Master Influencer Magazine

Learn how people make decisions and the true way you can get them to say yes to you.

Secrets To Persuading Others: The Endowment Effect For Selling Online

By Shaun Mendonsa, PhD on February 20, 2019
Secrets To Persuading Others: The Endowment Effect And Your Wardrobe. Master Influencer Magazine

The success of online retailers is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others.

What Chipotle Can Teach You To Get Ahead In Your Career: Behavioral Economics

By Shaun Mendonsa, PhD on February 2, 2019 • ( Leave a comment )

Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.

The Psychology Of Customer Manipulation: Behavioral Economics 101

By Shaun Mendonsa, PhD on January 30, 2019

Some of the ways we are manipulated by corporations. Learn how to prevent retailers from taking advantage of you.

Influencing The Arrogant: Jedi Master Persuasion

By Shaun Mendonsa, PhD on January 24, 2019

Learn an easy way to tell the good influence techniques from the bad. Why the most unassuming methods work the best.

How To Get People To Agree With You: Influencing Through Emotions

By Shaun Mendonsa, PhD on January 21, 2019 • ( 1 Comment )

Imagine how much influence you could gain over people by connecting to their emotions. All while helping them through THEIR difficulties and troubles. This is rarely taught in career development courses seemingly because it is so basic. But it is highly effective and you should use it.

Stop Being Fooled By Restaurant Manipulation: Menu Engineering Tricks

By Shaun Mendonsa, PhD on January 20, 2019

Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to spend more money when dining out.

Why Apple’s Stock Is Declining: Understanding Regression To The Mean

By Shaun Mendonsa, PhD on January 18, 2019 • ( Leave a comment )

Understanding the concept of Regression To The Mean is important in finding out what really drives extreme success.

The Success Stories Of Others Are A Waste Of Your Time: What Really Drives Outcomes

By Shaun Mendonsa, PhD on January 15, 2019

Stop wasting your time reading stories of the successful traits of companies and individuals. New research shows us that the lessons inferred are mostly imaginary and will not help us. Another surprising factor plays a bigger role for determining great success.

The Psychology And Behavioral Economics Of Costco’s Free Samples

By Shaun Mendonsa, PhD on December 30, 2018 • ( Leave a comment )
Monkey eating a yellow banana to show that Costco free samples actually make a monkey of you.

The psychological trick that Costco uses to get you to buy more from them.

Why Reasoning With People Is A Waste Of Time: What You Should Do Instead

By Shaun Mendonsa, PhD on December 27, 2018 • ( Leave a comment )
Couple sitting on brown wooden bench and having an argument.

I teach you why it is a waste of time to try and convince people with facts and reasons. It makes them argue more and resist. Instead try these other approaches that are proven to work better. Learn them here.

Don’t Criticize People – Do This Instead

By Shaun Mendonsa, PhD on December 19, 2018

Don’t criticize anyone. Don’t blame them.

Easy Way To Tell Which Influencing Techniques Are Effective

By Shaun Mendonsa, PhD on December 19, 2018 • ( Leave a comment )

Discover an easy and effective way to decide which influence techniques are worth learning about and deploying.

How To Win Your Next Big Project At Work

By Shaun Mendonsa, PhD on November 24, 2018 • ( Leave a comment )
Books on influence and persuasion at work, books to improve your influencing skills

Observe this Master Persuader Move from Elon Musk in his tweet below. A brilliant way to get people to buy a Tesla by asking them to consider the other mediocre competition in the electric car market.

Elon Musk Teaches Us How To Influence: What Successful Leaders Do To Inspire

By Shaun Mendonsa, PhD on April 16, 2018 • ( Leave a comment )
Elon Musk in a brown leather jacket on stage sitting and looking up.

Elon Musk shows us how to influence people and inspire them.

High Ground Maneuver: How To Persuade People Like Steve Jobs

By Shaun Mendonsa, PhD on March 22, 2018 • ( Leave a comment )

Useful advice to move decisions in your favor — something Steve Jobs did well I teach you how to use a highly successful persuasion tactic and make people agree to your viewpoint.

Mistakes To Avoid When You Get Fired: Persuasion Scorecard In The Trump-McCabe Feud

By Shaun Mendonsa, PhD on March 20, 2018

Tips to persuade better and how important it is to use visual and positive framing to make your points.

Mirroring Technique In Psychology: Pacing And Leading To Influence Others

By Shaun Mendonsa, PhD on February 8, 2018 • ( Leave a comment )
Double reflection of a girl with blonde hair and a red blouse putting her face over a glass mirror.

Pacing and leading is an effective way to influence others. Learn how to correctly mirror someone to connect with them.

Three Act Structure: How To Use It In The STAR Interview Method

By Shaun Mendonsa, PhD on February 8, 2018 • ( Leave a comment )
Blonde woman in a superhero costume in a confident pose with her hands on her hips.

The three act structure format is a persuasive form of storytelling. Learn how to use it in the STAR interview method.

Finance »

Secrets To Persuading Others: The Endowment Effect For Selling Online

The Psychology Of Customer Manipulation: Behavioral Economics 101

Fashion & Lifestyle »

Christmas Party Dresses: Stunning Outfits To Wear To Your Holiday Party In 2021

Tech »

How To Fix Structured Data Errors In WordPress And Other Websites: Unparsable Schema Issues

How Coronavirus Will Change The World Permanently: Tech’s Tipping Point

Motivation »

Be A Better Person: How To Be Happy & Successful At Work

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