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Chic-fil-A, the popular fast-food chain known for its signature chicken sandwiches, has announced the addition of a new vegetable-based option to its menu: the Cauliflower Sandwich. The sandwich features a pressure-cooked tender filet from a whole cauliflower that is breaded in their special seasonings. Then served on a “buttery toasted bun with two dill pickle chips.”
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Chic-fil-A’s Newest Sandwich Is Missing The Chicken
This latest menu item is part of Chic-fil-A’s ongoing effort to expand its offerings and cater to customers with a variety of dietary preferences, including those who are looking for vegetarian options. The company is betting that the new Cauliflower Sandwich is not only a tasty alternative for vegetarians, but it is also a great option for anyone who wants to reduce their meat consumption.
Leslie Neslage, director of menu and packaging at Chick-fil-A, said in a press release, “Cauliflower is the hero of our new sandwich, and it was inspired by our original Chick-fil-A Chicken Sandwich.”
“Guests told us they wanted to add more vegetables into their diets, and they wanted a plant-forward entrée that tasted uniquely Chick-fil-A,” Neslage added.
Test Markets: Denver, CO; Charleston, SC; and Greensboro-Triad Area, NC.
Chick-fil-A will be testing its new cauliflower sandwich in three markets — Denver, Charleston, S.C. and North Carolina’s Greensboro-Triad region. In these markets, the sandwich will be available starting Monday, February 13th.
Chick-fil-A calls the new sandwich its first plant-forward menu addition — the Chick-fil-A Cauliflower Sandwich. According to CNN, the starting price for the sandwich is $6.59, but it will vary by market.
How Will Chic-Fil-A’s Meat-Loving Customers React
The question on everyone’s mind is whether the Cauliflower Sandwich will be as popular as Chic-fil-A’s classic chicken sandwiches. “This was the sandwich that customers absolutely fell in love with, and it scored head and shoulders above anything else,” Neslage said in an interview with USA Today.
While only time will tell, initial reactions to the new menu item have been positive from those who were allowed to taste it privately with Chic-fil-A. USA Today felt that the flavors and marinade from the cauliflower breading came through well and it had a nice crunch.
However, some fans of Chic-fil-A’s chicken sandwiches may be hesitant to try the Cauliflower Sandwich, as it’s a departure from their usual fare. But the chain is betting that the sandwich’s unique taste, combined with its appeal to vegetarians (see below for clarification on whether this is really a vegetarian option) and health-conscious consumers, will make it a hit with customers of all tastes.
Overall, the Cauliflower Sandwich is a bold move for Chic-fil-A, but it also shows the company’s commitment to offering its customers a diverse range of options. Whether you’re a fan of Chic-fil-A’s classic chicken sandwiches or you’re looking for a vegetable-based option, the Cauliflower Sandwich may be definitely worth a try.
Where To Try The Chic-fil-A Cauliflower Sandwich
Starting Monday, February 13th, customers in three select markets can try this vegetarian option for a limited time. The locations where the sandwich will be available include Denver, Colorado, Charleston, South Carolina and the Greensboro-Triad region in North Carolina. If you are in these areas and try it out, write back to us and let us know what you think of the new sandwich.
Is The New Cauliflower Sandwich Vegetarian?
According to the company, the sandwich is not considered vegetarian because of the cooking environment. They do not have dedicated cooking surfaces for this sandwich, so it will come in contact with other meat-based products they serve. It also has milk and eggs, so it won’t be considered vegan either.
About Chic-fil-A, Inc.
Form the company’s website — Atlanta-based Chick-fil-A, Inc. is a restaurant company known for the Original Chick-fil-A® Chicken Sandwich and signature hospitality. Represented by more than 190,000 Team Members, Operators and Staff, Chick-fil-A® restaurants serve guests freshly prepared food at more than 2,800 restaurants in the United States, Puerto Rico and Canada. The family-owned and privately held restaurant company was founded in 1967 by S. Truett Cathy and is committed to serving the local communities in which its franchised restaurants operate.
BY MASTER INFLUENCER MAGAZINE FOOD & DRINK STAFF
Keywords
Chic-fil-A’s Cauliflower Sandwich; Fast Food Trends; Vegetarian Food; Plant-Based Food
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