Woman dressed in a black coat embracing a man in a brown coat.Influence & Persuasion

The Liking Principle Of Persuasion: Definition & Examples

5
(1)

As Amazon and Rakuten Associates we earn a commission from qualifying purchases when you click affiliate links. This is at no extra charge to you and offsets our cost of creating this content.

Learn what the liking principle of persuasion has to say about getting people to agree with us.

Definition Of Cialdini’s Liking Principle Of Persuasion In Psychology

We are more willing to agree with people whom we view favorably or like.

Thus, liking can easily produce assent in us. We are motivated to be more receptive to the needs and suggestions of people we like. There is a subconscious tug in us to maintain the social bond we have with those people. There is thus less resistance from us to question their requests and we comply more easily.

How To Use The Persuasion Principle Of Liking At Work

The optimal way to use the liking weapon of influence is to highlight similarities that you share with the person you are persuading. We build a stronger emotional bond with people who are like us. If you notice that someone supports the same sports team that you do, mention it to them.

       

BY MASTER INFLUENCER MAGAZINE VIDEO STAFF

Amazon and the Amazon logo are trademarks of Amazon.com, Inc, or its affiliates.

How useful was this post?

Click on a star to vote!

Average rating 5 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Share your thoughts Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.