A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.
Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.
Learn a surprising way we are unconsciously influenced to spend more money when we use credit cards. Plus, how you could use this in the business world.
The success of online retailers is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others.
Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.
Some of the ways we are manipulated by corporations. Learn how to prevent retailers from taking advantage of you.
Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to spend more money when dining out.