The Peripheral Route To Persuasion: Understanding How We Make Decisions
Learn how the peripheral route to persuasion operates in humans. Use it to convince people to your point of view ethically.
Cognitive Sciences
How To Increase Your Luck And Good Fortune, Science-Backed Way
Finding fortune and success has an element of chance. But you can do things to increase your luck based on what we know from psychology.
Persuasion Techniques: The Psychology Of Finding Effective Influence Principles
Commonly taught persuasion techniques rarely work. Discover how psychology teaches us which influence approaches are the best to use.
Influence, New And Expanded Book Review: Robert Cialdini’s Psychology Of Persuasion
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
How To Change Someone’s Mind, According To The Latest Science
Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.
How To Convince Someone To Say Yes To You, According To The Latest Psychology
Learn how people make decisions and the true way you can get them to say yes to you.
Why Reasoning With People Is A Waste Of Time: What You Should Do Instead
I teach you why it is a waste of time to try and convince people with facts and reasons. It makes them argue more and resist. Instead try these other approaches that are proven to work better. Learn them here.
Easy Way To Tell Which Influencing Techniques Are Effective
Discover an easy and effective way to decide which influence techniques are worth learning about and deploying.