What is egocentric bias?

Egocentric bias is a cognitive bias that causes individuals to overvalue their own opinions and experiences while undervaluing the opinions and experiences of others. This bias can lead to poor decision-making, hinder teamwork, and decrease productivity.

What are some examples of egocentric bias in business and life?

In personal relationships, egocentric bias can cause misunderstandings and hurt feelings. In a business context, it can lead to poor decision-making, hinder teamwork, and decrease productivity. For instance, a CEO may prioritize their own ideas over those of their team, leading to resentment and decreased morale within teams.

What is the evolutionary basis for egocentric bias?

The evolutionary basis for egocentric bias can be traced back to the survival advantage of prioritizing one's own needs and experiences in order to ensure individual survival. In early human societies, resources were often scarce, and individuals who focused on their own needs and safety were more likely to survive and pass on their genes to future generations.

How can individuals avoid egocentric bias?

Individuals can avoid egocentric bias by actively seeking out and valuing the perspectives and experiences of others, engaging in active listening, and considering multiple options before making a decision. Seeking feedback from colleagues, friends, and loved ones is also an effective way to overcome egocentric bias.

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