Persuasion Techniques

AI image of President Donald Trump in a blue suit and red tie holding two white and brown cats in his arms.

How Trump Used the Pet-Eating Haitian Immigrants Claim as a Masterclass in Political Persuasion

Trump’s debate tactic: using a sensational claim to steer focus towards immigration, showcasing political persuasion mastery.

Woman dressed in a black coat embracing a man in a brown coat.

Ethical Persuasion: Becoming A Trustworthy Leader At Work

The secret to effective persuasion. Discover the principles of ethical persuasion for positive outcomes in work and in life.

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Persuasion Techniques: The Psychology Of Finding Effective Influence Principles

Commonly taught persuasion techniques rarely work. Discover how psychology teaches us which influence approaches are the best to use.