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Commitment And Consistency Principle Of Persuasion: Definition & Examples


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See how the commitment and consistency principle helps guide people’s choices. Use it to improve your influencing skills at work.

Definition Of Cialdini’s Commitment And Consistency Principle Of Persuasion In Psychology

Once people make an initial commitment to something, they prefer to stay consistent with this stance. For future choices, they have a subconscious tug to appear consistent to others. This influences their choice, making them pick the option that demonstrates consistency.

Once we take a stand or accept a position, we feel social pressure to show that our first choice was right. And our inner selves compel us to look for reasons to justify our prior decision.



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