Learn how to use the liking principle of persuasion to get people to agree with you. Definition and examples to use this at work.
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.