Can you Negotiate New Car Price

Yes, not only can you negotiate the price of a new car, but you MUST negotiate to avoid leaving money on the table and letting the car dealers profit.

Best Way to Negotiate the Price of a New Car

The key is to make the dealers compete for your business. By shopping around and using effective email strategies, you can secure a deep discount on the MSRP.

How to Negotiate Car Price Over Email

Start by doing homework, choose the car, compare brands, test drive, research trims/options, and then use a well-crafted email template to contact multiple dealers, making them compete for the best offer.

Calculate Your Target % Off MSRP Rate

Before bargaining, decide how much you want to save from the MSRP price. Aim for a discount percentage, and use strategies like anchoring to negotiate effectively.

Email Template to Use for Negotiating Car Price Online

A sample email template is provided to contact dealers, specifying the car details, desired discount, and requesting an out-the-door price. Focus on negotiating the percentage off MSRP.

What to Expect After You Send the Email

Expect various dealer responses, some may decline, some invite you to visit, and others eager to negotiate. Use the competition to your advantage, making dealers increase their offers.

Act 2 in the Online Car Negotiation Process

After initial responses, signal to dealers that you have received better offers and ask for improved deals. Repeat the process until you get the best combination of price, color, and options.

Other Considerations for Negotiating Car Price Online

Tips include not revealing trade-in or financing plans early, being polite yet assertive, and being willing to walk away if not satisfied. The approach can also be adapted for negotiating used car prices.