Purple flowers, a black pen next to a purple and white Thank You card.Influence & Persuasion

The Reciprocity Principle Of Persuasion: Definition And How To Use It At Work


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Learn what the principle of reciprocity is and how you can use it to persuade people at work in this short video tutorial.

Definition Of Cialdini’s Reciprocity Principle Of Persuasion In Psychology

When you give a gift or favor to someone, there is a strong underlying feeling to reciprocate. This obligatory feeling prompts them to say yes to you later as there exists in them a social expectation to repay the favor.



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