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The Reciprocity Principle Of Persuasion: Definition And How To Use It At Work

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    Learn what the principle of reciprocity is and how you can use it to persuade people at work in this short video tutorial.

    Definition Of Cialdini’s Reciprocity Principle Of Persuasion In Psychology

    When you give a gift or favor to someone, there is a strong underlying feeling to reciprocate. This obligatory feeling prompts them to say yes to you later as there exists in them a social expectation to repay the favor.

    Our subconscious minds are somewhat burdened with this sense of having to repay the favor. When the gift-giver then makes a request to us later, we are automatically prompted to say yes.

    How To Use The Persuasion Principle Of Reciprocity At Work

    Start your relationships with people at work through helping them and doing favors first. If you do this in a genuine way, it is a perfectly ethical form of persuasion and gaining their future goodwill.

    The takehome message on the persuasion principle of reciprocity is — give something to the other person first. Make it personalized and meaningful for even greater impact.



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