As Amazon and Rakuten Associates we earn a commission from qualifying purchases when you click affiliate links. This is at no extra charge to you and offsets our cost of creating this content.
A breakdown on how the persuasion principle of scarcity works and tips to use it to influence people at work.
Scarcity Principle Of Persuasion In Psychology: Definition And Uses
Scarce resources are assumed to be valuable and people assign higher value to them. We are averse to missed opportunities and do our best to avoid losses.
Once we realize something is in short supply, we try to act quickly before we lose the chance of acquiring the item. It becomes more desirable to us. When the limited availability of on item is highlighted, an unconscious bias causes people to want to acquire it quickly.
BY MASTER INFLUENCER MAGAZINE VIDEO STAFF
Amazon and the Amazon logo are trademarks of Amazon.com, Inc, or its affiliates.