Skip to content

The Scarcity Principle Of Persuasion: Definition And How To Use It At Work

    two yellow labrador retriever puppies sitting in green grass and yellow flowers

    Through various affiliate programs, we earn a commission from qualifying purchases when you click affiliate links. This is at no extra charge to you and offsets our cost of creating this content.

    A breakdown on how the persuasion principle of scarcity works and tips to use it to influence people at work.

    Scarcity Principle Of Persuasion In Psychology: Definition And Uses

    Scarce resources are assumed to be valuable, and people assign higher value to them. We are averse to missed opportunities and do our best to avoid losses.

    Once we realize something is in short supply, we try to act quickly before we lose the chance of acquiring the item. It becomes more desirable to us. When the limited availability of on item is highlighted, an unconscious bias causes people to want to acquire it quickly.

    How To Use The Persuasion Principle Of Scarcity At Work

    If you are convincing people of something at work, show them limited supply of what you have to offer. People place more value on dwindling resources. Highlight anything rare or uncommon about your sell to them.

    Remind others of what they would stand to lose if they turned done your offer. According to psychology, we endure twice the amount of pain when we lose something than the joy we experience when we gain something similar.



    As an Amazon Associate we earn from qualifying purchases.

    Advertised Business Content

    Amazon and the Amazon logo are trademarks of, Inc, or its affiliates.

    How useful was this post?

    Click on a star to vote!

    Average rating 0 / 5. Vote count: 0

    No votes so far! Be the first to rate this post.

    Leave a ReplyCancel reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.