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A breakdown on how the persuasion principle of scarcity works and tips to use it to influence people at work.
Scarcity Principle Of Persuasion In Psychology: Definition And Uses
Scarce resources are assumed to be valuable, and people assign higher value to them. We are averse to missed opportunities and do our best to avoid losses.
Once we realize something is in short supply, we try to act quickly before we lose the chance of acquiring the item. It becomes more desirable to us. When the limited availability of on item is highlighted, an unconscious bias causes people to want to acquire it quickly.
How To Use The Persuasion Principle Of Scarcity At Work
If you are convincing people of something at work, show them limited supply of what you have to offer. People place more value on dwindling resources. Highlight anything rare or uncommon about your sell to them.
Remind others of what they would stand to lose if they turned done your offer. According to psychology, we endure twice the amount of pain when we lose something than the joy we experience when we gain something similar.
BY MASTER INFLUENCER MAGAZINE VIDEO STAFF
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