Learn how the commitment and consistency principle of persuasion works with people. Examples for using it at work to influence others.
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.
Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.
Psychological tricks to get your Mom and Dad to say yes to you more often.
When your ideas get rejected, it may have nothing to do with their merit. They have to do with unconscious biases people have towards things they have not played a role in creating.