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Personal SWOT Analysis Examples & Templates

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    A personal SWOT analysis is a powerful tool that can help individuals identify their strengths, weaknesses, opportunities, and threats. This type of analysis is commonly used in the business world, but it can also be beneficial for personal development, career planning, and decision-making.

    In this article, we will guide you through the process of creating a personal SWOT analysis, provide examples and templates. And offer tips on how to make your analysis stand out.

    What is a SWOT Analysis

    A SWOT analysis is a framework for evaluating the internal and external factors that affect the performance of a business or individual. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors, while opportunities and threats are external factors.

    By conducting a SWOT analysis, individuals can gain a deeper understanding of their current situation and develop strategies to achieve their goals.

    What is a SWOT Analysis Good For

    A personal SWOT analysis can be used for various purposes, such as career planning, personal development, and decision-making. For instance, if you are considering a career change, a SWOT analysis can help you identify your strengths and weaknesses in relation to your desired job role.

    Additionally, it can help you identify potential opportunities and threats in the job market, allowing you to make informed decisions about your career path.

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    Key Elements of an Impactful SWOT Analysis

    The key elements that go into making a good SWOT analysis.

    How to Draft a Personal SWOT Analysis

    To create a personal SWOT analysis, follow these simple steps:

    1. Identify your strengths – What are you good at? What unique skills or talents do you possess?
    2. Identify your weaknesses – What areas do you struggle with? What skills do you need to improve?
    3. Identify opportunities – What external factors could help you achieve your goals? Are there any upcoming trends or events that you can leverage?
    4. Identify threats – What external factors could hinder your success? Are there any challenges or risks that you need to be aware of?
    5. Develop a strategy – Based on your findings, develop a plan that leverages your strengths and opportunities while minimizing your weaknesses and threats.

    Personal SWOT Analysis Examples

    Here are three examples of a personal SWOT analysis:

    Example 1 – A recent college graduate seeking employment

    Strengths: Strong academic record, ability to learn quickly, excellent communication skills.
    Weaknesses: Limited work experience, lack of industry-specific skills, introverted personality.
    Opportunities: Growing job market, increasing demand for entry-level positions, the possibility of networking events.
    Threats: Competition for jobs, the possibility of economic downturn, limited job opportunities in a specific location.
    Strategy: Attend networking events, seek out internships or entry-level positions, take courses to gain industry-specific skills.

    Example 2 – A mid-career professional seeking a promotion

    Strengths: Strong work ethic, excellent problem-solving skills, effective team player.
    Weaknesses: Limited management experience, lack of formal education in management, difficulty delegating tasks.
    Opportunities: Open management position in the company, potential for additional training or education, the possibility of networking with executives.
    Threats: Competition for the promotion, potential for company restructuring, the possibility of the position being outsourced.
    Strategy: Seek out training or education in management, seek feedback and mentorship from current managers, focus on developing delegation skills.

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    Example 3 – A small business owner looking to expand

    Strengths: Strong financial management skills, established customer base, knowledge of industry trends and market demands.
    Weaknesses: Limited resources, lack of experience in expanding a business, potential competition from larger companies.
    Opportunities: Growing market demand, potential for partnerships or collaborations, ability to differentiate from competitors through unique offerings or customer service.
    Threats: Economic downturns or changes in consumer behavior, increased competition, regulatory changes or challenges.

    PowerPoint Templates for a Personal SWOT Analysis

    You might find these personal SWOT analysis templates useful if you need to present your plan to an audience in a PowerPoint slide.

    Template 1 for PowerPoint Slide: Personal SWOT

    PowerPoint slide with a personal SWOT analysis for a new manager in blue and green text boxes.

    Template 2 for PowerPoint Slide: Personal SWOT

    PowerPoint slide with a personal SWOT analysis for a mid-management employee in blue and green text boxes.

    Template 3 for PowerPoint Slide: Personal SWOT

    PowerPoint slide with a personal SWOT analysis for a senior leader or executive in blue and green text boxes.

    How to Make Your Personal SWOT Analysis Standout

    To make your personal SWOT analysis stand out, consider the following tips:

    Be honest and objective about your analysis. It’s important to be truthful about your strengths and weaknesses to accurately assess your situation.

    Focus on actionable items that are going to help you. Rather than simply listing strengths and weaknesses, identify specific actions you can take to improve or leverage them.

    Prioritize your findings from this analysis. Once you’ve completed your analysis, prioritize the most important items to address or capitalize on.

    Incorporate feedback from people around you. Consider getting feedback from others to gain a more well-rounded view of your strengths and weaknesses.


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    What Not to do When Writing a SWOT Analysis

    Avoid general statements that could apply to anyone. Be specific and use concrete examples to support your findings.

    Don’t ignore weaknesses. Your weaknesses are just as important as your strengths. Ignoring them will only hinder your ability to improve.

    Be openminded throughout. Don’t assume that your strengths will always be strengths or that your weaknesses can’t be improved upon.

    Best Practices for Your SWOT Analysis

    Additional points to consider when making a personal SWOT analysis.

    1. Keep it concise: Your analysis should be brief and to the point. Don’t include unnecessary information.
    2. Use visuals: Visual aids such as charts and graphs can help you better understand your findings and communicate them to others.
    3. Revisit your analysis regularly: Your SWOT analysis is a living document that should be revisited regularly. Keep it up to date and adjust it as necessary.


    Creating a personal SWOT analysis can be a valuable exercise for anyone looking to improve their personal or professional situation. By taking the time to assess your strengths, weaknesses, opportunities, and threats, you can identify areas for growth, leverage your strengths, and mitigate potential risks.

    Remember to be honest, objective, and actionable in your analysis and regularly revisit it to ensure it remains relevant to your situation. With these simple steps, you can create a personal SWOT analysis that will be a useful tool for improving your business situations.

    Shaun Mendonsa, PhD is an influencing expert and pharmaceutical development leader. He writes on the topics of influence and persuasion, and develops next generation drugs in human pharma by advising international pharmaceutical CROs and CMOs. He can be reached at [email protected].


    SWOT Analysis, Personal Development, Leadership Tips, Career Development, Self-Improvement, Business Writing

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