How To Rank Higher On Google: The Ultimate Guide to Boosting Your SEO
An authoritative guide on how to rank higher in Google searches. Discover some easy ways to boost your website’s SEO and search rankings.
Shaun Mendonsa, PhD
Persuasion + Influence. Pharmaceutical development leader.
The Peripheral Route To Persuasion: Understanding How We Make Decisions
Learn how the peripheral route to persuasion operates in humans. Use it to convince people to your point of view ethically.
Career Strategy Planning: Boost Your Chances Of Success At Work
Take the time to reassess your career and plan move ahead. Discover the benefits of careful career strategy planning and mapping of goals.
80/20 Rule: How To Apply It In Marketing And Business
Learn how to use the 80/20 rule to improve your productivity at work. Focus on key drivers to optimize success in your personal life.
How To Be Successful Without College And Get What You Want In Life
Being successful happens by taking advantage of luck that comes your way. Ways to get what you want in life even without a college degree.
EGO Shoulder Strap Installation For Cordless Blowers & Trimmers
Relieve your back pain with recommended and cheaper alternative EGO shoulder straps for common cordless power tools for the garden.
How To Persuade Someone To Buy Something: The Psychology Of Selling
Discover the easiest way to become a successful salesperson. Learn the psychology behind persuading someone to buy something.
EGO Hedge Trimmer Review & Demo: Best Cordless Electric Trimmer For Home Use (HT2411)
Review and demo of the EGO Power Hedge Trimmer (HT2410). Learn why it is one of the best electric hedgers you can buy for home use.
EGO Power Cordless Hedge Trimmer (HT2410)
See why the cordless electric EGO cordless hedge trimmer is an amazing hedger for residential gardens. Great cutting ability, lightweight and easy to use for just about anyone. Our unboxing, review and demo where we test this hedge trimmer in a standard 1-acre yard.
How To Install Non-Slip Carpet Stair Treads: Easy 30 Minutes DIY Project
Brighten up your hardwood stairs with an easy DIY install of carpet treads with removable double-sided carpet tape in under 30 minutes.
What Planets Are Visible Tonight & Night Sky For October 2022 Stars
Easy guide to find what planets are visible in October 2022. Catch Jupiter, Saturn and Mars. Plus, the Orionids meteor showers.
Jupiter Closest To Earth In 59 Years: Where & How To Easily See
Jupiter is closer to Earth than it has been in 59 years. Use your binoculars to get the best view of this giant and its four Galilean moons.
John Deere Lawn Tractor 100 Series
Watch our video where we show you key features of the John Deere S100 riding lawn tractor. Plus, full review with walkaround of the unit.
EGO Power String Trimmer
Unboxing, review and testing out the EGO power string trimmer. A reliable and powerful string trimmer with an easy string re-load mechanism.
EGO Power 650 CFM Blower
Video review of the new EGO Power Cordless Leaf Blower 650 CFM. See why it is one of the most powerful leaf blowers you can get.
EGO String Trimmer Review: Best Cordless Trimmer (ST1511T)
The EGO Cordless String Trimmer is a handy tool for the garden. Read our review and watch a demo to see if it is right for your needs.
John Deere S100 Review 2022 Model: Great Riding Lawn Tractor
Review of the John Deere S100 riding lawn tractor and video demo. One of the best lawn tractors with a superior cut and ease of use.
Cialdini’s Unity Principle Of Persuasion: Definition & Examples
A video tutorial on Robert Cialdini’s newest persuasion principle – unity. Learn how it can be applied in situations at work.
The Social Proof Principle Of Persuasion: Definition & Examples
A video tutorial on the use of the social proof principle in getting assent from others. Learn how to use this powerful approach at work.
The Liking Principle Of Persuasion: Definition & Examples
Learn how to use the liking principle of persuasion to get people to agree with you. Definition and examples to use this at work.
Commitment And Consistency Principle Of Persuasion: Definition & Examples
Learn how the commitment and consistency principle of persuasion works with people. Examples for using it at work to influence others.
The Authority Principle Of Persuasion: Definition And How To Use It At Work
Learn how to use the authority principle of persuasion to achieve compliance in the workplace in this video tutorial.
The Scarcity Principle Of Persuasion: Definition And How To Use It At Work
A breakdown on how the persuasion principle of scarcity works and tips to use it to influence people at work.
The Reciprocity Principle Of Persuasion: Definition And How To Use It At Work
Learn how to use Cialdini’s Principle Of Reciprocity to get others to say yes to you. Definition and how to use in at work.
Ready To Learn How To Persuade People? Here’s The Best Reading List
Persuasion and influence reading list to learn how to get people to listen to you all the time.
Leaf Blower For Fast Snow Removal: Using A Cordless Blower For Clearing Snow
The fastest way to clear snow out of your driveway or car is with a leaf blower. See how to use a blower for fast snow removal.
Best Business Acumen Books For Beginners In Management – 2022
Best books to improve your business acumen skills as a manager. Top 15 books to develop a talent for leading business situations to success.
How To Increase Your Luck And Good Fortune, Science-Backed Way
Finding fortune and success has an element of chance. But you can do things to increase your luck based on what we know from psychology.
Best Books On Influence And Persuasion In 2022: Reading List For Today’s Influencers
Books on influence and persuasion to transform your life. Finally, improve your influencing, leadership and persuasion skills with this reading list.
Business Acumen Skills: How To Develop Savvy Traits To Succeed At Work
Become business savvy with a simple combination of the right talents. Discover how to develop them to increase your business acumen skills.
Persuasion Techniques: The Psychology Of Finding Effective Influence Principles
Commonly taught persuasion techniques rarely work. Discover how psychology teaches us which influence approaches are the best to use.
EGO Leaf Blower Review 650 CFM: Best Cordless Electric Blower (LB6504)
Review and video of the latest EGO power leaf blower 650 CFM, Model LB6504. See why this is the best cordless leaf blower you can buy.
How To Teach A Kid To Ride A Bike: Best Way For A Child To Learn Bicycle Riding
The psychology of teaching your kids how to ride a bike. Use their natural balancing instincts and remove mental blocks that scare them.
Endowment Effect: Definition, Examples, Uses In Marketing And Economics
A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.
Influence, New And Expanded Book Review: Robert Cialdini’s Psychology Of Persuasion
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
How To Change Someone’s Mind, According To The Latest Science
Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.
Be A Better Person: How To Be Happy & Successful At Work
Discover what many miss on being your best self. Dramatically improve your chance for success at work with these self-reflective questions.
How To Fix Structured Data Errors In WordPress And Other Websites: Unparsable Schema Issues
Ultimate guide to get rid of your structured data errors. Our SEO experts show you how to find and fix them for perfect Google rich snippets.
Cialdini’s 6 Principles Of Persuasion: Weapons Of Influence Explained
Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.
Powerful Ways To Get Someone To Change Their Behavior: Nudge Theory
Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.
How To Overcome Fear Of Public Speaking: 5 Simple Tips To Reduce Anxiety
Psychological tricks to overcome fear and anxiety of public speaking. Simple public speaking tips that will let you own any live stage.
20 Best Self Improvement Books: Top Self Help And Personal Development Reads
Discover the best self-help books missing from your reading list. Essential books for life-changing motivation and self-improvement.
How To Influence People At Work And Build Lasting Relationships
If you feel left behind at work, it could be because you have been taught the wrong way to grow your influence. Discover the right way to get heard and be a leader.
How Coronavirus Will Change The World Permanently: Tech’s Tipping Point
Five future technology trends that will get accelerated adoption because of COVID-19 social distancing. How coronavirus will change the world.
Managing Remote Teams Effectively: Tips For Managers With Virtual Workers
Tips for successfully managing remote teams and employees. How to bring out the best in the virtual workers you manage and lead.
Best Books To Read During Quarantine: Great Personal Growth Reads
Discover hidden gems for your personal development among these great books to read during quarantine. Life-altering book recommendations.
Best Leadership Development Books: Top Business Management Reads For New Leaders
The most influential books on leadership and management development. Discover the essential skills for leaders that most MBA schools miss.
How To Convince Your Parents To Say Yes To You
Psychological tricks to get your Mom and Dad to say yes to you more often.
How To Write A Performance Review For Yourself: Best Self-Assessment Examples & Phrases
The most persuasive performance review comments and phrases. Take back the ratings and promotions you’ve lost in your annual review.
How To Improve Business Writing Skills: Tips For Effective Written Communication At Work
Discover a few clever tweaks to dramatically improve your business writing skills. Professional writing help if you are short of time.
Pre-Suasion Book Review: Robert Cialdini’s Revolutionary Way To Influence And Persuade Others
Pre-Suasion Book Review. Learn how to direct your audience’s attention to associated concepts that will make it more likely to for them to say yes to your future request.
How To Add Structured Data To WordPress Websites
An easy way to add structured data to your website to improve your SEO performance and generate rich snippets.
Loserthink Book Review: Should You Relearn How To Think? Scott Adams Provides His Take
Loserthink is a fast-paced lesson in how to think productively from Dilbert creator, Scott Adams. Read our book review here before you buy.
5 Ways To Influence People Who Reject Your Ideas
When your ideas get rejected, it may have nothing to do with their merit. They have to do with unconscious biases people have towards things they have not played a role in creating.
Hidden Ways You Are Wasting Your Money With Credit Cards
Learn a surprising way we are unconsciously influenced to spend more money when we use credit cards. Plus, how you could use this in the business world.
How To Convince Someone To Say Yes To You, According To The Latest Psychology
Learn how people make decisions and the true way you can get them to say yes to you.
Secrets To Persuading Others: The Endowment Effect For Selling Online
The success of online retailers is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others.
What Chipotle Can Teach You To Get Ahead In Your Career: Behavioral Economics
Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.
The Psychology Of Customer Manipulation: Behavioral Economics 101
Some of the ways we are manipulated by corporations. Learn how to prevent retailers from taking advantage of you.
Influencing The Arrogant: Jedi Master Persuasion
Learn an easy way to tell the good influence techniques from the bad. Why the most unassuming methods work the best.
How To Get People To Agree With You: Influencing Through Emotions
Imagine how much influence you could gain over people by connecting to their emotions. All while helping them through THEIR difficulties and troubles. This is rarely taught in career development courses seemingly because it is so basic. But it is highly effective and you should use it.
Stop Being Fooled By Restaurant Manipulation: Menu Engineering Tricks
Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to spend more money when dining out.
Why Apple’s Stock Is Declining: Understanding Regression To The Mean
Understanding the concept of Regression To The Mean is important in finding out what really drives extreme success.
The Success Stories Of Others Are A Waste Of Your Time: What Really Drives Outcomes
Stop wasting your time reading stories of the successful traits of companies and individuals. New research shows us that the lessons inferred are mostly imaginary and will not help us. Another surprising factor plays a bigger role for determining great success.
The Psychology And Behavioral Economics Of Costco’s Free Samples
The psychological trick that Costco uses to get you to buy more from them.
Why Reasoning With People Is A Waste Of Time: What You Should Do Instead
I teach you why it is a waste of time to try and convince people with facts and reasons. It makes them argue more and resist. Instead try these other approaches that are proven to work better. Learn them here.
How To Build A Talent Stack: Easily Grow Your Influence At Work
Build your influence at work by developing as many modest skills as possible. Don’t focus on having just one or two outstanding talents.
Easy Way To Tell Which Influencing Techniques Are Effective
Discover an easy and effective way to decide which influence techniques are worth learning about and deploying.
How To Win Your Next Big Project At Work
Observe this Master Persuader Move from Elon Musk in his tweet below. A brilliant way to get people to buy a Tesla by asking them to consider the other mediocre competition in the electric car market.
Elon Musk Teaches Us How To Influence: What Successful Leaders Do To Inspire
Elon Musk shows us how to influence people and inspire them.
High Ground Maneuver: How To Persuade People Like Steve Jobs
Useful advice to move decisions in your favor — something Steve Jobs did well I teach you how to use a highly successful persuasion tactic and make people agree to your viewpoint.
Mistakes To Avoid When You Get Fired: Persuasion Scorecard In The Trump-McCabe Feud
Tips to persuade better and how important it is to use visual and positive framing to make your points.
How To Be An Inspirational Leader Like Warren Buffett
If you want to improve your leadership and persuasion game, you need not fear. Together we will learn five of the most important lessons from the Oracle of Omaha for selling people on any of our ideas and inspiring them.
Mirroring Technique In Psychology: Pacing And Leading To Influence Others
Pacing and leading is an effective way to influence others. Learn how to correctly mirror someone to connect with them.
Three Act Structure: How To Use It In The STAR Interview Method
The three act structure format is a persuasive form of storytelling. Learn how to use it in the STAR interview method.