Author Archives

Shaun Mendonsa, PhD

Persuasion + Influence. Pharmaceutical development leader.

Amazon Reveals To Us The Secrets To Persuading Others: The Endowment Effect And Your Wardrobe

Amazon’s success is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others. Here you will learn how Amazon uses the behavioral economics principle called the endowment effect to drive up sales.

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