Amazon's success is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others. Here you will learn how Amazon uses the behavioral economics principle called the endowment effect to drive up sales.
We all know to be wary of credit card companies and their manipulation. But do you know how retailers use our weakness for credit cards to milk us of our hard earned money? The ugly truth of their real intentions will shock you.
Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.
As humans, we fall prey to mental shortcuts that lead us down the wrong path in terms of decision making. These cognitive biases work like optical illusions - they cause us to misinterpret reality. We then act on this false reality and make choices that are really not in our best interests. Learn how to prevent retailers from taking advantage of you.
Getting others to change bad behavior can be a challenge. Learn why a simple nudge based on behavioral sciences principles, can be all that is needed. A simple and easy way to help people move away from destructive behavior.
Learn an easy way to tell the good influence techniques from the bad. Why the most unassuming methods work the best. The Jedi Master tricks of persuasion.
Imagine how much influence you could gain over people by connecting to their emotions. All while helping them through THEIR difficulties and troubles. This is rarely taught in career development courses seemingly because it is so basic. But it is highly effective and you should use it.
Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to be willing to spend more money when dining out. Learn how to spot some of these guises and what you can do to avoid the pitfalls.
Understanding the concept of Regression To The Mean is important in finding out what really drives extreme success.
Stop wasting your time reading stories of the successful traits of companies and individuals. New research shows us that the lessons inferred are mostly imaginary and will not help us. Another surprising factor plays a bigger role for determining great success.
Statistically, success is more likely to come your way than not. How long it lasts and how you take advantage of it are up to you. Learn why talent is often overrated and what surprising element actually plays as a big a role for achieving better outcomes in your life.
Some useful tips to make your writing and storytelling more persuasive and readable. Forget about what you learned in your college English classes. What you need is brevity and simplicity and you will earn a bigger following.