Dive into our SAS Business Class review, uncovering culinary experiences and seat comfort nuances. Honest insights on what you can expect.
Shaun Mendonsa, PhD
Persuasion + Influence. Pharmaceutical development leader.
Review of the Air France Lounge, Boston Logan Airport in 2023. Relaxing environment, friendly staff, and satisfying food.
Discover the latest House of CB dresses. Unleash your daring style with these unique designs and voluptuous fashion-forward trends.
Discover celestial wonders in the November 2023 night sky: planets, stars, and meteor showers. Stargazing tips and more.
Learn how to easily top off coolant on your Mercedes GLC 300 with our easy guide. Watch the video tutorial for expert tips.
Explore top fall fashion trends for women in 2023: Elegant gowns, rich colors, and versatile styles. Perfect for every autumn occasion.
How to find low-competition keywords with high traffic easily using free online tools. Discover the secrets to boosting your SEO success.
Discover the scoop on Aryna Sabalenka’s boyfriend, Konstantin Koltsov. They remain in a loving relationship, though not yet married.
Find the best Chromebook in 2023 for kids and students based on our reviews. See why they are popular for everyday use even with adults.
Books on influence and persuasion to transform your life. Finally, improve your influencing, leadership and persuasion skills with this reading list.
Discover the simplicity and joy of growing corn from seeds in a small garden. Expert tips for a bountiful harvest for tasty summer eating.
An easy way to get your snowblower to start after sitting for years. Bring a clogged blower back to life in time for winter in under $25.
Book review of ‘Reframe Your Brain’ by Scott Adams: A practical guide to fresh perspectives and personal transformation.
Explore how the framing effect shapes decisions. Discover its psychology, business impact, examples, and strategies for better choices.
Create impactful presentations with persuasive outlines. Learn from Patrick Winston’s principles & enhance PowerPoint engagement.
Discover the best drill for your DIY projects – Corded vs Cordless. Compare power, choose wisely with our guide.
The best way to hang curtain rods in drywall with self-drilling wall anchors. Flawless installation, even for heavy curtain rods.
Discover the CHOMP Wall Mop – the revolutionary cleaning solution that simplifies wall cleaning. Effortless, effective, and versatile.
Unveiling the Hindsight Bias: Explore its definition, examples, and evolutionary roots. Learn how it influences human decision-making.
Learn about the sunk cost fallacy, a cognitive bias that causes people to invest resources based on past investments, even if it’s futile.
Maximize performance with A/B testing. Improve your marketing, SEO, and data science strategies with smart testing insights and tools.
Peeling back the layers of the Halo Effect: From bias to branding. A comprehensive exploration of its impact and how to navigate it.
Take your leadership to the next level. Learn how to improve your leadership skills in the workplace and inspire your team towards success.
Organizational effectiveness for business success. Optimize your company’s resources to achieve maximum output with lessons from Elon Musk.
Persuasive speeches: Learn how to write and deliver an effective persuasive speech that resonates with your audience and motivates action.
Uncover the sunk cost fallacy in relationships, its cognitive biases, real-life examples, and tips for avoiding it.
Discover how to develop your critical thinking skills with this guide. Question assumptions, spot biases, and make better decisions.
Elevate one-on-one meetings with employees with these expert tips for conducting them effectively and improving your team’s development.
The secret to effective persuasion. Discover the principles of ethical persuasion for positive outcomes in work and in life.
Find out what your kids are missing in school. Unschooling as a supplement to traditional education to improve critical thinking skills.
Master what cognitive biases are for better decisions and personal growth. Types, causes, and strategies to avoid common pitfalls.
Master problem-solving with First Principles thinking. Learn how to simplify complex problems by breaking them down into basic components.
Discover the Circle of Competence concept used by Warren Buffet for success. Maximize your own success and avoid overconfidence in life.
How to coach an employee: Use the GROW model to help develop your employee’s skills and allow them to achieve their potential.
Overcome egocentric bias in the workplace and improve decision-making, communication, and teamwork. Read our comprehensive guide now.
Understand the illusion of asymmetric insight to build stronger relationships, make better decisions, and develop self-awareness in life.
Boost your team’s impact fast with these high-performing team characteristics. Learn the best implementation strategies for success.
Unlock your potential for success in business and life with these strategies. Discover what you’ve been missing in your quest for success.
The most effective strategies to build self-confidence and avoid common mistakes for success in this comprehensive self-help guide.
Unlock the secrets to success with these expert tips and insights. Effective conflict resolution strategies for better relationships.
Discover the critical steps entrepreneurs must take after creating a business plan to succeed, from execution to prioritization and adaptability.
The best way to create a personal SWOT analysis with our step-by-step guide. Examples, templates, and best practices included for everyone.
A comprehensive guide to crafting impactful executive summaries for better business communication and decision-making.
Discover how to write impactful problem statements in business. Learn the benefits, elements, and best practices with examples and insights.
Learn about confirmation bias in psychology, how it works, and ways to avoid it. Explore examples in everyday life and politics.
Understand what cognitive dissonance is so you can make better decisions. Learn how to spot it in others and yourself.
McDonald’s is testing Krispy Kreme doughnuts in more Louisville area restaurants. The test will expand to over 160 locations in March 2023.
What is the anchoring bias in psychology and its impact on decision-making in business & marketing. Spot and avoid it with our tips.
Ace your job interview with these tips on answering common questions. Build confidence, align goals, and show ambition to impress employers.
Learn how to give feedback effectively with our tips for constructive criticism. Improve your communication skills and empower your team.
Learn essential negotiation skills with examples & strategies for success. Improve your bargaining power & achieve better deals anytime.
Discover the 10 must-have skills for effective leadership in the workplace. Learn what makes a good leader and how to develop these skills today.
Discover the most effective yet overlooked ways to handle difficult people at work. Master subconscious techniques to handle any situation.
Discover what most parents overlook to get kids to listen. Psychological guide to make kids feel like listening even before you ask.
Learn how to negotiate your salary after receiving a job offer like a pro. Discover tips and strategies to get the salary you deserve.
Managing remote work and family with kids is a challenge. Discover tips and tricks to balance work and parenting at home in this guide.
Discover easy strategies to accelerate your career growth and get promoted at work fast with our comprehensive promotion guide.
Learn the secrets of persuasive writing with our step-by-step guide! Tips on how to write a persuasive essay and stand out from the crowd.
Discover the science behind how people make decisions. Explore factors influencing our choices & learn strategies to make better decisions.
Discover the key to earn respect at work with our expert guide. Learn the 5 simple steps to become a credible, trusted colleague and leader.
Chic-fil-A is testing a new Cauliflower Sandwich. If you live in Denver, Charleston, or the Greensboro-Triad area, you can taste it yourself.
An authoritative guide on how to rank higher in Google searches. Discover some easy ways to boost your website’s SEO and search rankings.
Learn how the peripheral route to persuasion operates in humans. Use it to convince people to your point of view ethically.
Take the time to reassess your career plan and move ahead. Discover the benefits of careful career strategy planning and mapping of goals.
Learn how to use the 80/20 rule to improve your productivity at work. Focus on key drivers to optimize success in your personal life.
Being successful happens by taking advantage of luck that comes your way. Ways to get what you want in life even without a college degree.
Relieve your back pain with recommended and cheaper alternative EGO shoulder straps for common cordless power tools for the garden.
Discover the easiest way to become a successful salesperson. Learn the psychology behind persuading someone to buy something.
Review and demo of the EGO Power Hedge Trimmer (HT2410). Learn why it is one of the best electric hedgers you can buy for home use.
See why the cordless electric EGO cordless hedge trimmer is an amazing hedger for residential gardens. Great cutting ability, lightweight and easy to use for just about anyone. Our unboxing, review and demo where we test this hedge trimmer in a standard 1-acre yard.
Brighten up your hardwood stairs with an easy DIY install of carpet treads with removable double-sided carpet tape in under 30 minutes.
Easy guide to find what planets are visible in October 2022. Catch Jupiter, Saturn and Mars. Plus, the Orionids meteor showers.
Jupiter is closer to Earth than it has been in 59 years. Use your binoculars to get the best view of this giant and its four Galilean moons.
Watch our video where we show you key features of the John Deere S100 riding lawn tractor. Plus, full review with walkaround of the unit.
Unboxing, review and testing out the EGO power string trimmer. A reliable and powerful string trimmer with an easy string re-load mechanism.
Video review of the new EGO Power Cordless Leaf Blower 650 CFM. See why it is one of the most powerful leaf blowers you can get.
The EGO Cordless String Trimmer is a handy tool for the garden. Read our review and watch a demo to see if it is right for your needs.
Review of the John Deere S100 riding lawn tractor and video demo. One of the best lawn tractors with a superior cut and ease of use.
A video tutorial on Robert Cialdini’s newest persuasion principle – unity. Learn how it can be applied in situations at work.
A video tutorial on the use of the social proof principle in getting assent from others. Learn how to use this powerful approach at work.
Learn how to use the liking principle of persuasion to get people to agree with you. Definition and examples to use this at work.
Learn how the commitment and consistency principle of persuasion works with people. Examples for using it at work to influence others.
Learn how to use the authority principle of persuasion to achieve compliance in the workplace in this video tutorial.
A breakdown on how the persuasion principle of scarcity works and tips to use it to influence people at work.
Learn how to use Cialdini’s Principle Of Reciprocity to get others to say yes to you. Definition and how to use in at work.
Persuasion and influence reading list to learn how to get people to listen to you all the time.
The fastest way to clear snow out of your driveway or car is with a leaf blower. See how to use a blower for fast snow removal.
Best books to improve your business acumen skills as a manager. Top 15 books to develop a talent for leading business situations to success.
Finding fortune and success has an element of chance. But you can do things to increase your luck based on what we know from psychology.
Become business savvy with a simple combination of the right talents. Discover how to develop them to increase your business acumen skills.
Commonly taught persuasion techniques rarely work. Discover how psychology teaches us which influence approaches are the best to use.
Review and video of the latest EGO power leaf blower 650 CFM, Model LB6504. See why this is the best cordless leaf blower you can buy.
The psychology of teaching your kids how to ride a bike. Use their natural balancing instincts and remove mental blocks that scare them.
A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.
Discover what many miss on being your best self. Dramatically improve your chance for success at work with these self-reflective questions.
Ultimate guide to get rid of your structured data errors. Our SEO experts show you how to find and fix them for perfect Google rich snippets.
Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.
Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.
Psychological tricks to overcome fear and anxiety of public speaking. Simple public speaking tips that will let you own any live stage.
Discover the best self-help books missing from your reading list. Essential books for life-changing motivation and self-improvement.
If you feel left behind at work, it could be because you have been taught the wrong way to grow your influence. Discover the right way to get heard and be a leader.
Five future technology trends that will get accelerated adoption because of COVID-19 social distancing. How coronavirus will change the world.
Tips for successfully managing remote teams and employees. How to bring out the best in the virtual workers you manage and lead.
Discover hidden gems for your personal development among these great books to read during quarantine. Life-altering book recommendations.
The most influential books on leadership and management development. Discover the essential skills for leaders that most MBA schools miss.
Psychological tricks to get your Mom and Dad to say yes to you more often.
The most persuasive performance review comments and phrases. Take back the ratings and promotions you’ve lost in your annual review.
Discover a few clever tweaks to dramatically improve your business writing skills. Professional writing help if you are short of time.
Pre-Suasion Book Review. Learn how to direct your audience’s attention to associated concepts that will make it more likely to for them to say yes to your future request.
An easy way to add structured data to your website to improve your SEO performance and generate rich snippets.
Loserthink is a fast-paced lesson in how to think productively from Dilbert creator, Scott Adams. Read our book review here before you buy.
When your ideas get rejected, it may have nothing to do with their merit. They have to do with unconscious biases people have towards things they have not played a role in creating.
Learn a surprising way we are unconsciously influenced to spend more money when we use credit cards. Plus, how you could use this in the business world.
Learn how people make decisions and the true way you can get them to say yes to you.
The success of online retailers is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others.
Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.
Some of the ways we are manipulated by corporations. Learn how to prevent retailers from taking advantage of you.
Learn an easy way to tell the good influence techniques from the bad. Why the most unassuming methods work the best.
Imagine how much influence you could gain over people by connecting to their emotions. All while helping them through THEIR difficulties and troubles. This is rarely taught in career development courses seemingly because it is so basic. But it is highly effective and you should use it.
Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to spend more money when dining out.
Understanding the concept of Regression To The Mean is important in finding out what really drives extreme success.
Stop wasting your time reading stories of the successful traits of companies and individuals. New research shows us that the lessons inferred are mostly imaginary and will not help us. Another surprising factor plays a bigger role for determining great success.
The psychological trick that Costco uses to get you to buy more from them.
I teach you why it is a waste of time to try and convince people with facts and reasons. It makes them argue more and resist. Instead try these other approaches that are proven to work better. Learn them here.
Build your influence at work by developing as many modest skills as possible. Don’t focus on having just one or two outstanding talents.
Don’t criticize anyone. Don’t blame them.
Discover an easy and effective way to decide which influence techniques are worth learning about and deploying.
Observe this Master Persuader Move from Elon Musk in his tweet below. A brilliant way to get people to buy a Tesla by asking them to consider the other mediocre competition in the electric car market.
Elon Musk shows us how to influence people and inspire them.
Useful advice to move decisions in your favor — something Steve Jobs did well I teach you how to use a highly successful persuasion tactic and make people agree to your viewpoint.
Tips to persuade better and how important it is to use visual and positive framing to make your points.
If you want to improve your leadership and persuasion game, you need not fear. Together we will learn five of the most important lessons from the Oracle of Omaha for selling people on any of our ideas and inspiring them.
Pacing and leading is an effective way to influence others. Learn how to correctly mirror someone to connect with them.
The three act structure format is a persuasive form of storytelling. Learn how to use it in the STAR interview method.