The psychology of teaching your kids how to ride a bike. Use their natural balancing instincts and remove mental blocks that scare them.
Shaun Mendonsa, PhD
Persuasion + Influence. Pharmaceutical development leader.
Books on influence and persuasion to transform your life. Finally, improve your influencing, leadership and persuasion skills with this reading list.
A guide for understanding the endowment effect in behavioral economics. Learn how to use it to sell your ideas and market yourself at work.
Robert Cialdini’s groundbreaking insights on the psychology of persuasion. Discover how you get people to say yes. Influence book review.
Discover what the latest science teaches us on how to change someone’s mind. The real way to convince people to your view.
Discover what many miss on being your best self. Dramatically improve your chance for success at work with these self-reflective questions.
Ultimate guide to get rid of your structured data errors. Our SEO experts show you how to find and fix them for perfect Google rich snippets.
Get people to say yes to you with Cialdini’s 6 principles of persuasion. Discover how to use them to influence and lead people around you.
Getting others to change bad behavior can be a challenge. Learn why a simple nudge, based on behavioral sciences principles, can make a powerful difference.
Psychological tricks to overcome fear and anxiety of public speaking. Simple public speaking tips that will let you own any live stage.
Discover the best self-help books missing from your reading list. Essential books for life-changing motivation and self-improvement.
If you feel left behind at work, it could be because you have been taught the wrong way to grow your influence. Discover the right way to get heard and be a leader.
Five future technology trends that will get accelerated adoption because of COVID-19 social distancing. How coronavirus will change the world.
Tips for successfully managing remote teams and employees. How to bring out the best in the virtual workers you manage and lead.
Discover hidden gems for your personal development among these great books to read during quarantine. Life-altering book recommendations.
Discover the essential leadership and management skills most MBA schools miss. Best books on leadership and management for today’s leaders.
Psychological tricks to get your Mom and Dad to say yes to you more often.
The most persuasive performance review comments and phrases. Take back the ratings and promotions you’ve lost in your annual review.
Discover a few clever tweaks to dramatically improve your business writing skills. Professional writing help if you are short of time.
Pre-Suasion Book Review. Learn how to direct your audience’s attention to associated concepts that will make it more likely to for them to say yes to your future request.
An easy way to add structured data to your website to improve your SEO performance and generate rich snippets.
Book Review of Loserthink: How Untrained Brains Are Ruining America, By Scott Adams. Ways to think more productively.
When your ideas get rejected, it may have nothing to do with their merit. They have to do with unconscious biases people have towards things they have not played a role in creating.
Learn a surprising way we are unconsciously influenced to spend more money when we use credit cards. Plus, how you could use this in the business world.
Learn how people make decisions and the true way you can get them to say yes to you.
The success of online retailers is due in large part to their understanding of influence principles that get people to say yes to them and buy their products. Just visiting the site will be a master class on the art of persuading others.
Learn how the field of behavioral economics can help you at ahead at work. Some easy examples that are rarely taught by career development courses.
Some of the ways we are manipulated by corporations. Learn how to prevent retailers from taking advantage of you.
Learn an easy way to tell the good influence techniques from the bad. Why the most unassuming methods work the best.
Imagine how much influence you could gain over people by connecting to their emotions. All while helping them through THEIR difficulties and troubles. This is rarely taught in career development courses seemingly because it is so basic. But it is highly effective and you should use it.
Restaurants have recently become acquainted with modern behavioral economics. They are using these cognitive tricks to get us to spend more money when dining out.
Understanding the concept of Regression To The Mean is important in finding out what really drives extreme success.
Stop wasting your time reading stories of the successful traits of companies and individuals. New research shows us that the lessons inferred are mostly imaginary and will not help us. Another surprising factor plays a bigger role for determining great success.
Statistically, success is more likely to come your way than not. How long it lasts and how you take advantage of it are up to you.
The psychological trick that Costco uses to get you to buy more from them.
I teach you why it is a waste of time to try and convince people with facts and reasons. It makes them argue more and resist. Instead try these other approaches that are proven to work better. Learn them here.
Build your influence at work by developing as many modest skills as possible. Don’t focus on having just one or two outstanding talents.
Don’t criticize anyone. Don’t blame them.
Discover an easy and effective way to decide which influence techniques are worth learning about and deploying.
Observe this Master Persuader Move from Elon Musk in his tweet below. A brilliant way to get people to buy a Tesla by asking them to consider the other mediocre competition in the electric car market.
Elon Musk shows us how to influence people and inspire them.
Useful advice to move decisions in your favor — something Steve Jobs did well I teach you how to use a highly successful persuasion tactic and make people agree to your viewpoint.
Tips to persuade better and how important it is to use visual and positive framing to make your points.
If you want to improve your leadership and persuasion game, you need not fear. Together we will learn five of the most important lessons from the Oracle of Omaha for selling people on any of our ideas and inspiring them.
Pacing and leading is an effective way to influence others. Learn how to correctly mirror someone to connect with them.
This form of storytelling will propel you to the top in your next interview.